Digital Marketing Trends 2022

August 26, 2022

Reading Time: 2 minutes

Your Guide to Digital Marketing Trends in 2022

There is little question that digital marketing is critical for businesses of all sizes. Without a solid digital presence and strategy, connecting with audiences and creating growth is hard. To keep up with the latest trends in SEM, here’s a look at what you should focus on right now.

Video Marketing Trends 2022

In the digital marketing world, video marketing will continue to grow as a way to connect with customers. Data shows that right now, younger people are actively using Youtube to help them with purchasing decisions. This means you should gear your marketing towards content that shows how your product helps them and guides them through what to expect from a purchase.

Companies should take advantage of the platforms where customers already spend time. Using tools such as Instagram Live and Stories, Facebook Live and TikTok is important because live content is getting more engagement right now.

Paid Search Trends 2022

Despite economic pressures and social concerns, consumers still want to buy. However, they are searching for ways to be more thrifty and environmentally aware while they do so. Your promoted keywords need to be terms that contribute to this. Look into promoting terms that offer the potential for savings such as “how to save”, “best value” and “cheapest.”

Your audience may also be searching for eco-friendly terms such as “energy saving” and “reusable.” Combining these terms with product offerings that fit the bill could drive traffic.

Combination Digital Marketing 2022

In 2022, companies should expect to combine more strategies into one plan for a single campaign. Auto digital marketing is a good example. Successful campaigns will feature targeted search ads along with creative videos that create a narrative for the potential buyers.

The evolution of digital marketing is constant and always requires businesses to grow. If you need a new digital marketing strategy for your company, contact us to see how you can move forward.

Sources:
https://www.digitaldoughnut.com/articles/2022/april-2022/8-digital-marketing-trends-to-watch-in-2023

https://www.linkedin.com/pulse/22-digital-advertising-trends-2022-jason-j-zotara

https://www.multmedia.com/uncategorized/rising-digital-marketing-trends-in-2022-2023/

https://financesonline.com/advertising-trends/

https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/conscious-consumers-search-insights/

https://www.inc.com/peter-roesler/how-artificial-intelligence-can-improve-your-pay-per-click-ad-efforts.html

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Digital Marketing Trends 2022