6 Top Influencer Marketing Trends to Watch in 2023!

6 Top Influencer Marketing Trends cover

6 Top Influencer Marketing Trends to Watch in 2023!

Reading Time: 7 minutes

6 Top Influencer Marketing Trends cover


Influencer marketing’s popularity seems to be spreading like fire in a jungle. Almost every brand with a marketing strategy wants to grab a piece of it and rightly so. Influencer marketing is only going to get bigger in 2023, so turning a blind eye to the top influencer marketing trends will certainly result in subpar marketing campaigns. If you intend to create high-quality and performance-oriented influencer marketing campaigns, we suggest you follow some of the top trends we have shortlisted in this quick post. 

Let’s dive into the influencer marketing trends booming this year, shall we?

1. Video popularity will maximize

With 5G internet penetration increasing across the world, people are finding it easier to consume video content. Influencers realize the changing trends and are developing more video-centric content strategies for brands across social media platforms.

2. Live Shopping with influencers

Leveraging influencer marketing for boosting live shopping campaigns? It will work like magic in 2023 as consumers prefer Livestream content to make informed purchasing decisions on social media. Walmart did it in March 2022 by collaborating with TikTok influencers, and so can you!

3. Continual brand-influencer relationships

It takes time to convert potential buyers. As a brand, you just can’t rely on just one influencer-driven sponsored post. You will have to invest in a long-term marketing campaign with a single influencer to make an impact online. This influencer marketing trend should be capitalized through package-driven incentives that brands can offer the influencers over a period.

4. Rise of micro and nano influencers

The need for more targeted advertising has pushed brands to partner with niche influencers, especially micro and nano influencers. Indeed, these influencers have just a few thousand followers. But the astounding engagement and conversion rates they possess make them an excellent choice for influencer marketing campaigns.

5. TikTok will takeover

The TikTok influencer marketing spend is incessantly increasing. In 2022, the total estimated spend was almost $800 million. The expenditure is all set to exceed $1.3 billion by 2024. Therefore, brands should capitalize on TikTok’s increasing popularity as it might potentially dethrone Instagram as the king of influencer marketing in the coming years!

6. Growth in performance-based deals

Brands want to run result-oriented influencer marketing campaigns. This is only possible if they stop investing in influencers blindly. In other words, brands will expect the influencers to deliver a specific number of sales or clicks as mentioned in the contract.

Final thoughts!

Influencer marketing is a highly effective way to expand online audiences, generate new leads, build more industry connections, and bring in more revenue. In 2022, the influencer marketing industry successfully exceeded the $16B mark and is all set to break all records this year. So, it’s time to think out of the box and develop innovative marketing campaigns using the top influencer marketing trends. How prepared is your brand to leverage most of the influencer marketing trends we discussed above? Let us know in the comments. Also, don’t forget to check out other informative posts on the blog!

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