Introduction
Influencer marketing’s popularity seems to be spreading like fire in a jungle. Almost every brand with a marketing strategy wants to grab a piece of it and rightly so. Influencer marketing is only going to get bigger in 2023, so turning a blind eye to the top influencer marketing trends will certainly result in subpar marketing campaigns. If you intend to create high-quality and performance-oriented influencer marketing campaigns, we suggest you follow some of the top trends we have shortlisted in this quick post.
1. Video popularity will maximize
With 5G internet penetration increasing across the world, people are finding it easier to consume video content. Influencers realize the changing trends and are developing more video-centric content strategies for brands across social media platforms.
2. Live Shopping with influencers
Leveraging influencer marketing for boosting live shopping campaigns? It will work like magic in 2023 as consumers prefer Livestream content to make informed purchasing decisions on social media. Walmart did it in March 2022 by collaborating with TikTok influencers, and so can you!
3. Continual brand-influencer relationships
4. Rise of micro and nano influencers
5. TikTok will takeover
6. Growth in performance-based deals
Final thoughts!
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