How Restaurants Can Attract More Diners Through Google My Business
Reading Time: 7 minutes
Whenever I need to eat out, the variety of dining experiences out there puts my brain on overdrive. Should I go for something exotic, healthy or old favorites? This burden is not peculiar to me. Most people suffer a conflict of choice when choosing places to go for dinner.
I believe 94% of people read reviews on Google My Business (GMB) profiles to settle this conflict. Unlike most restaurant advertising trends, reviews provide genuine insight into food quality, location, price, and customer service.
So, restaurants that verify and optimize their Google business profile will first of all, pop up on searches that have terms like “in (location)” or “near me” at the end of their phrases. Here, potential but lost at-sea diners can read user reviews and make rewarding dining choices.
How your restaurant can optimize and utilize Google My Business to attract more local diners and online orders
Claim, review and verify your profile.
Earn and tend to your reviews.
Create Google posts.
Link your GMB to your website’s checkout and reservation page.
Go big on photos
Create an online menu.
The final word
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Bespoke digital campaigns
Achieve a more efficient linear workflow
Allow for more adequate comparisons
Deep data analysis to adjust and readjust strategies for success