Introduction
How often should you update your website?
Indeed, we will share some of the most crucial instances to update a website. But you should stick to a simpler website redesign/update strategy — update as often as your website needs it. While minor website updates can be executed on a daily basis, major website design revamps should be done every 2-3 years. However, make sure each website update is an improvement that helps you in your quest to deliver an excellent user experience!
When should you update your site to improve website ranking?
1. Your website lacks updated information.
Visitors land on your site to be able to find all the information required to make an informed purchasing decision. If your website lacks an accurate reflection of your business and doesn’t serve as a go-to online resource for potential customers, you should consider updating the site.
2. Your website design isn’t exciting enough.
How proud are you to show off your website design? Remember, website design is a form of self-expression and adds to your brand’s personality. So if you’re not excited to boast about your website design, you should get it professionally revamped.
3. Your website isn’t mobile-friendly.
More and more internet users access websites using their smartphones and other mobile devices. If your website doesn’t load properly or provide an optimal viewing experience on mobile devices, you should consider this a red flag and prepare for a major website update.
4. Your website isn’t generating much traffic.
Is your website ranking on search engines dropping? As a result, you might generate very little traffic for your site. Before things get out of hand, we suggest you reassess the SEO value of your website. This will take extensive keyword research, strategy, and effort. Moreover, you should ensure that the website has all the latest SEO updates. We highly recommend consulting an SEO professional as this task can be time-consuming.
5. Your website navigation isn’t intuitive.
Monitor buyer journey patterns on your website to figure out if your potential customers are finding it easier to make a purchase or consume the required information. The idea is to create intuitive website navigation. If the site doesn’t provide seamless navigation and structure to unique visitors, it’s time to make amends.
6. Your website isn’t lightning fast.
Did you know that websites that take longer than five seconds to load can lose up to 50 percent of potential customers? Use Google’s PageSpeed to figure out your website’s loading time. If it’s longer than five seconds, it’s time to hire website design/development professionals to make major changes!
Is it time for an update?
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