How Businesses Can Reach More Customers on TikTok
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TikTok has lately become the talk of the world and has taken a position among the biggest social media players. Though, Gen Z uses the app the most, it is open to users of all ages.
- About 113 million members active on the popular social video platform as of January 2023, the United States has by far the greatest number of TikTok users, followed by Indonesia and Brazil.
- Women between the ages of 18 and 24 made up 21.5% of TikTok’s worldwide audience while men in the same age range made up around 17%.
- With over 670 million downloads from people worldwide in 2022, TikTok was the most used mobile app globally.
Hence, to target a younger audience, marketers can no longer afford to overlook the marketing potential that TikTok offers. In this article, we will look at the essentials of how to use TikTok for business, ads and marketing.
Different Ways to Use TikTok Marketing For Your Business:
Let’s face it, our attention spans are short. Therefore, if your company intends to market on TikTok or any social platform, you must quickly grab the user’s attention. As stated by the company, 63% of all effective advertisements can convey their message immediately. If you can grab their interest right away, there is a better chance that they will view your advertisement.
The question now is, what can you do to promote your company on TikTok?
First Things First; Open a TikTok for Business Account
TikTok for Business is a native service offered by TikTok specifically for marketers. It helps determine your ad budget, create your advertisements, monitor the statistics, and communicate with your target audience.
TikTok Ads for Businesses
1. In-feed advertising:
With In-Feed Ads, you may embed a video such that it shows in the feed that your target audience sees labeled “For You.” In-Feed Ads have a call to action button that users may click on. Users can engage with the video by liking, commenting, or sharing it.
2. TopView Ads:
TopView Ads guarantees that your audience doesn’t miss anything by showing it as the first item on their feed. This makes it more likely that they will see your advertisement. In terms of format, they are somewhat comparable to in-feed advertisements.
3. Brand Takeover:
It is another way to pop up on the TikTok feed. However, in contrast to TopView Ads, the audience is unable to engage with Brand Takeovers. Takeovers of a brand might take the form of either a video or an image.
4. Branded Effects:
These are challenges that encourage user-generated material like Branded Hashtag Challenges. Brands can create shared filters, effects, and stickers under their brand name, which can then be used by the audience using Branded Effects.
5. Encouragement of User-Generated Content via the Use of Branded Hashtag Challenges
Branded Hashtag Challenges invite both users and companies to participate in the production of content. The audience first hears about the competition via the typical advertisements that appear on their feed. The highlighted banner on the Discover page then directs readers to the section of the site containing user-created videos that are taking part in the challenge.
Influencer Marketing on TikTok:
TikTok for Business is not the only way for marketing purpose. Because there are so many influencers present on TikTok, it is the ideal platform to work together with these individuals.
Here, people want to consume the material that is both original and innovative. Therefore, authenticity needs to be a priority in your marketing plan.
Avoid going for influencers who have a large number of followers. Instead, focus on finding influencers that have significant number of followers from your target demographic.
Affiliate Marketing on TikTok:
In contrast to advertisements, your TikTok affiliate marketing will need to depend on your organic reach. With this method, you will use the platform for adding affiliate links to your video content. You may also add promotional codes and discounts to your links.
You don’t have to put too much weight on the results of the Branded Hashtag Challenges alone when using TikTok for business. Why not create your challenge?
You may begin by investigating TikTok and taking part in the many challenges that are already available. As a next step, you can create your own challenge/campaign.
Companies who are searching for methods to expand their existing social media marketing strategies can surely take into consideration marketing on TikTok for business. While using Tiktok Ads for business accounts will give you a headstart in competition, investing like the platfrom – which means offering fun, authentic and trendy video content will stay essential.
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